Using hashtags on your Instagram posts is a such a great way to drive traffic to your page and to generate potential business! I’ve gotten lots of inquiries from people that have found my work through Instagram. I love to use local hashtags such as #njweddingphotographer, as well as super popular ones like #stylemepretty or #theknot.
I have 5 different categories that I continuously post on Instagram. These include travel, couples/engagements/weddings, seniors/portraits, & myself/Ryan. I copy and paste the hashtags from a note in my phone and post them in a comment beneath my caption. It’s so much easier than typing out the hashtags each time I post a new photo! Each category in my note is listed with all of the specific hashtags underneath. It looks a little something like this:
I also always include five bullet points above the hashtags. When you copy and paste the five bullet points along with the hashtags into a comment below the caption, it makes the hashtags “invisible.” So, you’ll still see “toripetrillo […]” beneath your caption as if you made a new comment, but you won’t see the icky hashtags that follow. And now, when someone else posts a comment on your photo, the hashtag comment that you made will be hidden by the new comment.